Abstract Logo is the revised and expanded tenth anniversary edition of Counter-Print's study into how geometric form, pattern, and abstraction function as the primary language of contemporary brand identity.
About This Book
Abstract marks are among the most demanding problems in graphic design: without literal imagery to lean on, a logo must generate meaning through shape alone. This expanded anniversary edition of Abstract Logo surveys the breadth of that challenge across sectors from technology to fashion, demonstrating how simple geometric forms and intricate patterning can carry complex emotional and conceptual weight. For graphic designers, brand strategists, and students of visual communication, it is a practical and analytical resource that makes the case for abstraction as both a timeless and versatile approach to identity design.
Key Features
- 160 pages of curated abstract logo design spanning technology, fashion, and beyond
- Compiled and edited by Counter-Print
- Revised and expanded tenth anniversary edition
- Published by Thames & Hudson Australia, ISBN 9780993581205
What You'll Discover
- How abstract marks transcend literal representation to create durable brand recognition
- The range of emotional and conceptual meaning achievable through geometric simplicity and detailed pattern
- The application of abstract identity design across diverse industries, from tech to fashion
- The enduring relevance of non-representational logomarks in an evolving visual landscape
About the Author
Counter-Print is a specialist publisher dedicated to graphic design, with a catalogue focused on logo design, typography, and visual identity. Their books are widely used as reference works by practising designers and design educators.
Specifications
- Format: Hardcover
- Pages: 160
- Dimensions: 21.8 x 11.8 x 3.8 cm
- Language: English
- ISBN: 9780993581205
- Publisher: Thames & Hudson Australia
- Publication Date: [Details available upon request]
Perfect For: Graphic designers, brand identity specialists, art directors, and design students seeking a focused reference on abstract logomark design.