The Art + Science of Wayfinding is Carlo Giannasca's account of four decades spent helping people find their way through complex buildings and places. It argues that wayfinding is part of how a building works, not a layer of signs added once the architecture is done.
About This Book
When people get lost in a hospital, a museum or a transport precinct, the cost is felt as anxiety and lost confidence—and it reflects on the institution that built the place, however much the architecture cost. Giannasca's central claim is simple: good wayfinding makes a building more human. Whether it succeeds depends largely on when it enters the design process.
Drawing on Frost*collective's 30-year practice in integrated place branding and wayfinding, the book works through 19 case studies from the studio's portfolio in Australia and abroad. It is written for two audiences at once: the designers who plan wayfinding systems, and the clients who commission them and need to know what good work requires, when to bring it in, and what it costs to get it wrong. Written and designed by Giannasca himself, it closes on the questions that the most successful projects asked at the very start.
Key Features
- A practitioner's case for wayfinding as an integral part of architecture and place-making
- 19 case studies drawn from Frost*collective's international portfolio
- Addresses both designers and the clients who commission their work
- Written and designed by the author, one of Australia's most experienced wayfinding designers
What You'll Discover
- Why wayfinding fails when it is treated as a finishing touch
- How timing within the design process shapes the outcome
- What clients should ask for, and when to commission it
- Lessons from hospitals, cultural institutions, urban precincts and workplaces
About the Author
Carlo Giannasca is a partner and Chief Operating Officer of Frost*collective in Sydney. A graduate in visual communications from Sydney College of the Arts, he began his career at Emery Vincent Design before co-founding Frost Design with Vince Frost. His wayfinding and environmental design work includes Barangaroo, Northern Beaches Hospital, the Qantas headquarters and Sequis Tower in Jakarta, and he speaks regularly at universities and design conferences. This is his first book.
Specifications
- Format: Hardcover
- Dimensions: 220 × 280 mm
- Pages: 304
- Language: English
- ISBN: 9780646739144
- Publisher: Frost*collective
Perfect For: Wayfinding and environmental graphic designers, architects, developers and facility managers who commission wayfinding, and anyone interested in how people navigate the built environment.